The LEAD1 Association (“LEAD1”), which represents the athletics directors of the 130-member schools of the Football Bowl Subdivision (“FBS”), announced today that the 2020 LEAD1 Institute will be held …
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UNIVERSITY OF TENNESSEE
Zach Stipe, Tennessee’s director of football communications since 2017, is stepping down from his role. His wife, Katie, accepted a position in her hometown as a speech therapist at Cincinnati …
THE CITADEL
The Citadel Athletics Department announced on Monday a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance The Citadel Athletics marketing brand. "We are very excited to …
UNIVERSITY OF GEORGIA
The Georgia Athletic Association remains one of the most profitable enterprises in the Southeastern Conference, netting nearly $31 million over expenses in Fiscal Year 2019, according to UGA’s latest …
Is Snapchat the Future of Collegiate Marketing?
“Generation Z uses Snapchat to enhance their live sports experience. Brand marketers wanting to truly ‘own’ a live sports event can use Snapchat’s advertising products to amplify their brand with Gen …
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OHIO STATE UNIVERSITY
Outgoing Ohio State University president Michael Drake said he's looking forward to a new era in the NCAA where student athletes will be given some "more opportunities" to benefit from the use of …