When UAB Football returns next month, a prominent Birmingham sports event management firm will have a key role shaping the gameday experience for the revived program. Bruno Event Team has been hired …
College AD Columns
UNIVERSITY OF CALIFORNIA
Cal’s financially strapped athletic department is considering selling alcohol at football and basketball games — as well as the naming rights to Memorial Stadium — in an effort to boost revenue amid a …
UNIVERSITY OF PENNSYLVANIA
More than two years after the suicide of former College junior Timothy Hamlett, his mother, Katherine Frink-Hamlett, is suing Penn and Robin Martin, his former track and field coach. The suit accuses …
FLORIDA A&M UNIVERSITY
Once again, Florida A&M’s football program is reaping the benefits of a dedicated fan base. The hard work being done in the ticket office certainly helps, too. For the third year in a row, the …
UNIVERSITY OF ARKANSAS
The University of Arkansas Athletic Department has extended until 2028 an agreement with IMG College to handle all sports marketing and media rights deals for the UA. The new deal comes with a promise …
COLLEGE ATHLETICS
Although officials from Wisconsin and Notre Dame began talking more than a decade ago about seeing their football programs meet on the field, the final push toward a successful two-game agreement was …