The University of Alabama is set to open an athletic arena that is unparalleled in the United States. Yesterday, university officials celebrated the completion of Stran-Hardin Arena, a brand-new $10 …
College AD Columns
GEORGETOWN UNIVERSITY
The school's athletic department announced Wednesday that it's creating an "actual reality" seating section for its January 20 game against St. John's. And if you sit there, you have to leave your …
WEST VIRGINIA UNIVERSITY
As WVU’s basketball team battled Baylor in Morgantown Tuesday night, Mountaineer athletic director Shane Lyons hobbled around the Coliseum with the aid of a crutch. He’d undergone knee replacement …
Effective Communication: How to Synchronize Intent
In any Athletic Department, you interact with many people, in various roles, in the performance of your duties. You communicate with everyone from administrators to coaches to athletic training staffs …
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UNIVERSITY OF TEXAS
The 2017 football season saw dips in student attendance sparked by a widely criticized wristband policy. Coach Tom Herman’s dream of a dynamic student section never came close to becoming reality. …
SAN JOSE STATE UNIVERSITY
San José State University Athletics and The Aspire Sport Marketing Group, LLC, reached a three-year agreement beginning January 2018 to create and operate an on-campus Fan Relationship Management …