Are Schools Not Hiring Female ADs Because of a Lack of Football Experience?

This past week, my alma mater, The College of William and Mary, hired Samantha Huge to succeed Terry Driscoll as athletics director. Huge is the first female AD at W&M since administration of both men’s and women’s sports was merged in the 1980s, and I was pleased to see The College diversifying what is normally […]

Understanding the Interesting Learfield-IMG College Merger Fact Sheet

Yesterday was a hallmark day for the Learfield-IMG College merger and something both parties should be celebrating. Coming together on terms in such a timely manner shows the power of what the ‘Super Rights Holder’ can bring to the marketplace and the urgency of this alignment for both parties. I do find it somewhat interesting […]

Inside ‘Sport, Ethics and Leadership’: Defining Leadership

Sport, in any form, becomes a laboratory for experiential learning and leadership development the moment participants begin play.  Whether a board member, a player, a coach, or an administrator, all play a role in constructing and displaying leadership.   In sport, and particularly in the intercollegiate athletics space, we value leadership performed well.  As the college […]

LEAD1 Interviews Iowa’s Gary Barta on the Impact of Athletics on Athletes and Fans

Any chance we get to listen to a sitting athletic director speak at length about his craft is something worth highlighting. That’s why we wanted to highlight this interview by Jonathan Yates of LEAD1 (formerly known as the Division IA Athletic Directors Association) with Gary Barta, Athletic Director of the Iowa Hawkeyes, which was done as […]

Focus on the Whole Team: Staying Healthy During the Fall

As with the football season, fall is in full swing. September 22 marked the first day of autumn. And with the change in season, comes differences in daylight hours, activities, weather, and food. Subtle changes sometimes throw people off their health journey. Here are a few tips to staying healthy for the fall. Eat Seasonally In […]

Is Your School Maximizing Its Digital Impact? Learfield’s Mogo Interactive Is Here to Help

This past week I got the opportunity to chat with Doug Mowbray of Mogo Interactive, a digital marketing firm that was recently acquired by Learfield and is expanding into the world of college athletics. Mogo is already assisting schools like UVA, UC-Boulder, USC, and Michigan State with online ticket sales; with traditional marketing outlets like […]