Just because you can’t afford a $5 million ad buy, doesn’t mean you have to miss out on the opportunity to get your brand in front of millions of people during Sunday’s big game.
There’s no doubt that Super Bowl Sunday is the biggest day of the year for the NFL, but for brands and marketers, the big game is just the exclamation point on what has become the most important day of the year to Madison Avenue. While over 70,000 fans will experience the Falcons and Patriots battle inside NRG Stadium, hundreds of millions more will watch the game on television and interact on social media.
Television ads for this year’s game, which will air on Fox, could exceed $5 million for a thirty-second spot. That’s a heavy price to pay, but be assured advertisers will pay. But thankfully, the internet lets you get your brand in front of millions for free.
According to a survey by Ad Week, nearly 50% of the 1000 consumers who were surveyed will be on Facebook during the game. Twenty-six percent will use Instagram, 24% will be on Snapchat and another 22% on Twitter. That’s a lot of eyes on a lot of platforms. With all of the money spent on advertising, it can easily be forgotten, that all of this craziness is because of a game. A game to be played with players who attended YOUR school.
The Falcons 53-man roster is made up of 16 players from 15 non-Power Five schools, and 42 different universities in all. The Patriots 53-man active roster, on the other hand, features players from 41 different schools, 12 of which aren’t in the Power Five.
Coaches and administrators across the country understand the power that creative graphics and gifs have. So much so, that today’s largest programs are now hiring graphic designer’s away from competing programs. If graphics are important enough and effective enough to sway top end recruits one way or another, there is no reason not apply the same mentality to Sunday’s big game.
When the game kicks off Sunday there will be 106 walking billboards roaming the sidelines in Houston. That’s 106 stories that need to be told, 106 opportunities for your brand to be exposed to millions of people who might never have come across it and you can do it for free.
Some programs and brands have started already started to capitalize. So what are you waiting for?
— Michigan Football (@UMichFootball) January 23, 2017
— The GSC (@GulfSouth) February 5, 2017
— Music City Bowl (@MusicCityBowl) February 3, 2017
— KennesawStateOwlsFB (@kennesawstfb) February 5, 2017
Cody Junot joined College AD in November, 2014 as a contributing writer and was shortly promoted to Associate Editor in July, 2015. Cody graduated from UL Lafayette in 2011 with a degree in Sports Management.