UNIVERSITY OF TEXAS

October 9th, 2019 | by CollegeAD
UNIVERSITY OF TEXAS
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University of Texas AD Chris Del Conte recently sat down for an interview with Sporting News. “I’m a big fan of R&D: rip off and duplicate. But when I was at TCU, I would come here and just realize that we are surrounded by an urban campus and our parking garages and our tailgating is not going to be the same as A&M or Iowa State or K-State. We didn’t have a bunch of land. So I really went to Disneyland and studied what they do. The idea that you start your experience when the ticket renewal happens, how it’s packaged. When you come to the hotel, how you’re greeted. And when you come to the park, the sights, the smells, everything — it’s much more than the rides. It’s the whole experience. So you think of an athletic program, what does that provide you? So we lowered concession prices and said, ‘Timeout. We’re going to have a completely value-driven idea.’ I took every one of those ideas (from previous institutions in which he served) and said, ‘We’re going to create Bevo’s Boulevard to try to create a place where it’s a gathering point in front of the stadium.’ So we took bits and pieces over the years and morphed it into what we could do here and it’s caught on. – John E. Hoover, Sporting News, Read More

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