December 3rd, 2019 | by CollegeAD

Already, in the wake of sanctions levied by the NCAA on the school’s football, baseball and softball programs over academic misconduct, the university’s athletic department had offered up a series of public rebukes of the organization that determined its penalties. Athletic Director Jim Sterk said the school was “shocked and dismayed” and that the NCAA’s Committee on Infractions “abused its discretion.” Yet still, as Missouri grappled with the sanctions, the athletic department put forth a response more direct and more public than any of the others. And so came “Make it Right,” the aggressive marketing campaign designed to take on the NCAA. In essence, the university declared war. Missouri’s appeal and the campaign that came with it was not successful, but others around the NCAA landscape took notice of the effort. -Eli Lederman, Missourian. Read More.

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