December 7th, 2018 | by CollegeAD

Under the general direction of the Social Media Manager, the Social Media Specialist is primarily responsible for the day-to-day operations of assigned social media accounts, which reach recruits, students, student-athletes, alumni, and fans, among others. Tasks include developing unique and original content, coordinating social media campaigns across the department to drive traffic and support Athletics’ mission, auditing brand channel audiences, researching external engagement opportunities and monitoring of all platforms to advise of current chatter and potential brand and/or public relations issues. Additional responsibilities include researching emerging platforms and advising the Social Media Manager on how to further evaluate or implement, assisting in developing social media workshops for Athletics’ coaches and staff and providing social media support for the crisis management team. –Learn More

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