October 8th, 2015 | by CollegeAD

Before the nation’s collegiate apparel industry turned into a $4.6 billion profit machine, any non-athlete who wanted to wear a University of Michigan shirt probably had to steal one from the athletic department. That changed in 1934 when George Moe started to add University of Michigan clothing to his lineup of sporting goods and uniforms at his stores in Ann Arbor. That story, told for generations, represents the significance and influence of a retail milestone: The 100th anniversary this year of Moe Sports Shop at 711 N. University Ave. It’s an anniversary event that won’t involve a public party. Instead, say the store’s owners since 2010, it’s a chance to acknowledge the milestones of the store. Like how they believe it’s the nation’s birthplace for collegiate apparel. -Paula Gardner, MLive, Read More

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