August 18th, 2019 | by CollegeAD

Texas A&M athletic director Ross Bjork explained to the WSJ that things are different for this generation of football fans. “Then alcohol is a part of it because it’s typically in a space like that,” Bjork said. “Just going to a game, sitting in your seat, that’s more traditional.” Although some schools such as West Virginia turned to alcohol sales in part because of concerns about alcohol related issues before, during, and after games, the school also added another $500,000 to its coffers. That doesn’t sound like a lot in an era when schools such as A&M can generate $200 million in revenue annually but it might have a multiplier effect in terms of getting more people into the stadium who wouldn’t just buy tickets but also merchandise and other concessions…and spread the word about how entertaining the college football experience could be. “The evolution we’re in now is all about the fan experience—safe atmospheres but providing something for everyone,” said Texas A&M athletic director Ross Bjork. “The alcohol piece provides that something for everyone.” -Jeff Tarpley, 247sports. Read More.

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