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College Athletic Business News & Resources
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Most millennials are accustomed to the burden of constantly sharing their lives on social media, often feeling the need to promote an inflated version of their experiences. For student athletes, who …
Continue Reading about Can Student Athletes Live Up to the Social Media Hype? →
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Earlier this week CollegeAD and other select media were able to get a sneak-preview of The National Social Media Initiative in Athletics, Social Media Sports Management (SM2) and The Net Safety …
Continue Reading about YOU HAVE THE POWER inspires Athletic Directors at NACDA →
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With commissioned reports from law firms such as Pepper Hamilton, who vetted Baylor, to former federal prosecutor Kenneth Wainstein, who carried out the UNC investigation, Athletic Directors are under …
Continue Reading about Mitigating Social Media Risk Through Foundational Education →
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Buy them or write them yourself, update them every year, stay ahead of the curve and prove to your institution that you are proactive on the topic. Everybody needs guidelines and most everybody needs …
Continue Reading about 5 Steps To An Athletic Department’s Social Media Policy →
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No college Athletic Director should have to undergo the stress of an unwanted press conference with reporters, cameras, and difficult questions. Thanks to a rise in today’s social media culture, more …
Continue Reading about Can Twitter Bring Down an Athletic Program? →
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The recent controversial Twitter rant about loyalty and accountability by Texas A&M assistant coach Aaron Moorehead after a high-profile high school quarterback recruit de-committed is enough to …