The goal of marketing is always fairly straightforward. Find the methods of advertising your product that is most likely to get people to take notice of that product. While you’re at it, also be …
Take Bad with Good When Dealing With Social Media
With the rise of social media ubiquity, access to massive audiences is more available than ever. This has been a boon for athletic departments wanting to reach boosters, impress recruits, and connect …
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Build A Better Content Management Team For Maximum Impact On Social Media
Stop me if you’ve heard this before, “Social media and college sports is the perfect pairing to offer a true inside look to millions of ravenous fans around the globe.” We have the access, the tools …
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The Impact Of Social Media On Recruiting Goes Beyond Retweets
A school knowing all about today's pop culture with its use of Twitter, Instagram or Facebook can be a factor in the recruiting process. Knowing today's hip trends creates an intriguing situation in …
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Monitoring Social Media for Compliance a Tricky Proposition
Athletic departments are often in the unenviable position of having to monitor the social media feeds of their student-athletes. Departments don’t do this out of a desire to invade privacy but to …
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Streaming Options Like Facebook Live Puts Content Where Your Recruits Are
In this growing mobile-technology world, it is wise to think of how people, particularly those recruits in high school, can view a product on the screen of their cell phone as opposed to a 65-inch …
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