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(Ed.: "I Have An Idea..." is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.) “The human species thinks in metaphors and learns through stories.” …
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“Don’t let what you can’t do interfere with what you can.” – John Wooden Your ability or inability to build a brand has nothing to do with your compliance department. It’s not their fault, …
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“A picture is worth a thousand words.” According to Swyft Media, 6 billion emoticons or stickers (lets call them ‘emojis’) are sent around the world every day. I suppose I could stop here, point …
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“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein You want to know how to generate news coverage for your program? Ask the media what they …
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“Vanity: excessive pride in or admiration of one's own appearance or achievements.” – The Dictionary During a recent discussion with a group of athletic directors, I was asked my opinion on the …
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Like iconic celebrations, memorable tantrums can stay with a brand forever. How many times has someone in your life uttered the word “practice,” only to spark another poor (but, often times hilarious) …