“If you chase two rabbits, you will not catch either one.” – Russian Proverb To every brand marketer out there, I ask…nay, I PLEAD…please, pick a lane. One of the more frustrating scenarios I come …
I Have An Idea… When It Counts, Focus On ‘Me’ Not ‘We’
“Owning myself is a way to be myself.” – Oprah Winfrey I lied to you and I’m sorry. But, let me explain… As I sit here in the lobby of the player hotel at the NFL Combine in Indianapolis, IN, I …
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I Have An Idea… Forget The Game, Focus On Recruiting
“Yesterday is not ours to recover, but tomorrow is ours to win or lose.” – Lyndon B. Johnson At the end of any NCAA athletic season, coaches, media, fans and most importantly potential recruits …
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I Have An Idea… You Are You
“Today you are you, that is truer than true. There is no one alive who is Youer than You.” – Dr. Seuss Believe it or not, this quote from Dr. Seuss serves as a lesson to all NCAA athletic programs …