CollegeAD
College Athletic Business News & Resources
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In the modern arms race that has become college athletics, fundraising is almost as important as the games themselves. Sure, the enormous influx of television revenue means there has never been a …
Continue Reading about Take A Few Fundraising Tips From The Best: Girl Scouts →
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Not all university athletic programs can pull in the big donor bucks like Texas A&M, with the usually booming oil industry in the state, and Oregon, with Nike CEO Phil Knight footing the bill. …
Continue Reading about Tough Fundraising Choices Are Worth Defending →
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Selling naming rights is one of the oldest ways of generating revenue in athletics. Watch nearly any game on television and everything from the team lineups to the stadiums to the instant replays have …
Continue Reading about What’s in a Name? For an Athletic Department, Potentially A Lot. →