“Vanity: excessive pride in or admiration of one's own appearance or achievements.” – The Dictionary During a recent discussion with a group of athletic directors, I was asked my opinion on the …
I Have An Idea… Take A Breath
Like iconic celebrations, memorable tantrums can stay with a brand forever. How many times has someone in your life uttered the word “practice,” only to spark another poor (but, often times hilarious) …
I Have An Idea… Sell Your City
“In Los Angeles, everyone is a star.” – Denzel Washington If Kevin Durant played in Los Angeles or New York, do we really think the “where will he sign” debate would be nearly as juicy as it is …
I Have An Idea… Throw Shade
“I don’t buy one goddamn drop of gas in the state of Michigan. We’ll coast and push this goddamn car to the Ohio line before I give this state a nickel of my money." – Woody Hayes, former Ohio State …
I Have An Idea… Talk About Wrestling
“Two things are key to making a story stick: Consistency and Frequency.” – Me Universities are just like any other corporation. Typically, the money and resources go to the products, or in this …
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I Have An Idea… Quit Sleeping On Spring Games
“The power of social media is that it forces necessary change.” – Erik Qualman Let’s be real. Today, spring games are less about football and more about the branded experience. The truth is many …
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