Like iconic celebrations, memorable tantrums can stay with a brand forever. How many times has someone in your life uttered the word “practice,” only to spark another poor (but, often times hilarious) …
I Have An Idea… Sell Your City
“In Los Angeles, everyone is a star.” – Denzel Washington If Kevin Durant played in Los Angeles or New York, do we really think the “where will he sign” debate would be nearly as juicy as it is …
I Have An Idea… Throw Shade
“I don’t buy one goddamn drop of gas in the state of Michigan. We’ll coast and push this goddamn car to the Ohio line before I give this state a nickel of my money." – Woody Hayes, former Ohio State …
I Have An Idea… Talk About Wrestling
“Two things are key to making a story stick: Consistency and Frequency.” – Me Universities are just like any other corporation. Typically, the money and resources go to the products, or in this …
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I Have An Idea… Quit Sleeping On Spring Games
“The power of social media is that it forces necessary change.” – Erik Qualman Let’s be real. Today, spring games are less about football and more about the branded experience. The truth is many …
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I Have An Idea… Stop Talking About Millennials
“The fact is that people are good. Give people affection and security and they will give affection and be secure in their feelings and their behavior.” – Abraham Maslow Can we please stop talking …
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