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As any fan can tell you, going to a game isn’t just about the action on the field. Part of what makes attending live sports so thrilling is the interactions and rituals that take place beyond the …
Continue Reading about Into The Arena: You Can’t Always Control The Experience—And That’s Okay →
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By: Dan Matheson The 2017 Major League Baseball draft will take place in three weeks. Last year, the NCAA revised bylaw 12.3.1.1 to permit non-college players selected in the MLB draft to use sports …
Continue Reading about It’s Time To Let Baseball Student-Athletes Consult Agents →
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[Ed.: "I Have An Idea..." is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] “Sometimes we need to lose the small battles in order to win the …
Continue Reading about I Have An Idea… Build A Loss Leader →
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Many may believe that when football season is over in the SEC, a vacuum is created in the sports landscape across the states that make up the conference (except maybe Kentucky where basketball is …
Continue Reading about Following The SEC Baseball Blueprint To A Third Revenue Sport →
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Autonomy for the Power 5 conferences to implement their own rules when it comes to the benefits student-athletes receive finally puts the emphasis of college athletics where it belongs – on the …
Continue Reading about New Rules May Further Distance The Power Five From The Rest →
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The semifinals have been played, with Florida defeating Auburn, and Michigan beating out LSU. Now the Gators and Big Blue meet in a much anticipated championship. Am I talking about softball, or …
Continue Reading about Why Do Football Schools Make Great Softball Programs? →