SPORTS MEDIA

November 21st, 2019 | by CollegeAD
SPORTS MEDIA
0

LSU’s 46-41 win over Alabama gave CBS the highest-rated college football game of the season with more than 20 million viewers at its peak, the best rating for a regular-season game since the 2011 version of Alabama-LSU, but the SEC’s deal with CBS ends after the 2023 football season. CBS has publicly stated it wants to extend the deal, which pays the SEC $55 million annually. Privately, the network has indicated it would like to have a deal done before the end of 2019. To this point, CBS hasn’t made an official extension offer to the SEC, but deal parameters have been discussed, and the SEC has started getting specific on what it wants. SEC commissioner Greg Sankey declined to go into those specifics but stated he’s taking a long-term view and mentioned presentation, level of exposure and revenue as factors. – John Talty, al.com, Read More

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