SPORTS MEDIA

March 25th, 2019 | by CollegeAD
SPORTS MEDIA
0

Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.4/15 HH rating/share in the metered markets, the second-highest rating through the first weekend since 1991, when the NCAA Tournament expanded to its current television format (6.7/14 in 2015). The 6.4/15 HH rating, based on Nielsen metered market delivery, is up 8% over last year (5.9/13). NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of more than 25% through the first full week. Official NCAA March Madness social accounts have produced a 56% lift in engagements vs. last year’s Tournament to date through Sunday. –Read More

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