February 11th, 2019 | by CollegeAD

Among the most prominent forms of media, Juniper Research has found that subscription-based video on demand (SVOD) will be a key force behind online growth, indicated by the entry of social and digital content platforms into the sports over-the-top (OTT) space. Market analysis suggests that the global reach and subscriber base of Facebook, Twitter and Amazon Prime, will prove to be ideal suitors for sports leagues and competitions aiming to boost their digital growth. The new report, Digital Content Business Models: OTT and Operator Strategies 2019-2023, cites Amazon’s acquisition of broadcast rights from England’s Premier League as a barometer for ‘larger, potentially exclusive’ rights deal bids in both Europe and the US. Facebook acquired exclusive rights to stream 25 Major League Baseball (MLB) games last season, and also secured soccer rights in Latin America and India. Twitter is also making moves in the rights market, having acquired rights to stream the PGA Tour. While Amazon, in addition to its Premier League deal, already has rights to stream the National Football League’s (NFL) Thursday night games. Other sectors leading growth in net incremental revenues include gaming (36 percent), which is expected to generate the highest digital content revenues of all categories to reach $99 billion in 2019. -Steven Impey, Sports Pro, Read More

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