December 5th, 2018 | by CollegeAD

A Red River Rivalry rematch delivered the largest Big 12 audience in nine years. Last Saturday’s Oklahoma-Texas Big 12 Championship Game earned a 6.2 rating and 10.16 million viewers on ABC, up 63% in ratings and 72% in viewership from last year on FOX (Oklahoma-TCU: 3.8, 5.90M). There was no Big 12 title game from 2011-16. The Sooners’ win delivered the highest rating and viewership for a Big 12 conference game in nine years — since the 2009 Big 12 Championship (Texas-Nebraska: 7.5, 12.7M). Excluding bowls, it was the top game involving a Big 12 team since Texas faced Notre Dame on the opening weekend of the 2016 season (6.4, 11.0M). In addition, it was the highest rated meeting between Oklahoma and Texas since 2002 (6.4) and almost certainly the most-watched this century. Complete viewership figures were not available. – Paulsen, sportsmediawatch – Read More

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