November 13th, 2018 | by CollegeAD

Whatever optimism there was around the prospects for traditional pay TV video subscriber growth was snuffed out in the third quarter, as the sector shed more than 1.2 million customers, according to Kagan, a unit of S&P Global Market Intelligence. Accelerated satellite TV subscriber losses and sluggish growth from virtual MVPDs like Sling TV and DirecTV Now stamped out any improvements in the cable sector. Kagan’s numbers are higher than MoffettNathanson principal and senior analyst Craig Moffett’s estimates — earlier this month he saw the sector, including vMVPDs, declining by about 709,000 subscribers in Q3. According to Moffett, traditional pay TV companies lost 1.1 million video customers while vMVPDs added 414,000 customers. Kagan did not break out individual sector results, but the message was the same — cord cutting appears to be accelerating.  – MIKE FARRELL, multichannel – Read More

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