SPORTS BUSINESS

December 2nd, 2019 | by CollegeAD
SPORTS BUSINESS
0

As one of the largest craft breweries in the country, Colorado’s New Belgium Brewing continues to seek ways to further its community reach. Now, to do that even more effectively, it has turned to sports. The nearly 30-year-old brewery has released year-round beers in partnership with Colorado State University and North Carolina State University, called Old Aggie and Old Tuffy premium lagers, respectively. New Belgium also owns San Francisco’s Magnolia Brewing, which is brewing Dubs Golden Ale for the Golden State Warriors. In a beer market that’s increasingly tightening and leaving little room for the more than 7,500 breweries in the U.S. to grow, New Belgium believes connecting with collegiate fan bases could be a key to sustaining growth. -Pat Evans, front office sports. Read More.

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