SOUTHEASTERN CONFERENCE

The Southeastern Conference (SEC) has selected The Richards Group, the largest independent brand-building shop in the United States, as its agency of record. The Richards Group will be responsible for developing brand strategy and integrated marketing campaigns to tell the larger story of the SEC. This will include television, digital, radio, print, out-of-home and localized material that can be used by the conference and each of its member schools. The new work will launch later this year. –Read More