May 23rd, 2019 | by CollegeAD

The pressure on SEC leaders to soften the policy is greater than ever. At least 55 Football Bowl Subdivision programs serve alcohol throughout the stadium. Last fall, Arizona, Oregon, Boston College, Oklahoma State and Colorado expanded sales from premium areas and into general seating. This fall, Illinois, Rutgers, Oklahoma and Texas Tech will join the mix. Many of them cite an additional revenue stream, fewer reported binge drinking incidents and an enhanced game-day experience that boosts attendance as reasons for the change. The SEC is not immune to the national attendance decline that hit a 22-year low this past season: The league’s per-game attendance average of 73,994 was the lowest since 2002 and nearly 5,000 below 2015’s average. Beer is available in SEC stadiums, but only in areas denoted as premium seating. The SEC bylaw restricts alcohol sales to private, controlled areas. Many SEC administrators feel the decision to sell alcohol throughout the stadium should be left up to the individual schools, but the policy can only change through a majority vote of the 14 league presidents and chancellors. There has never been an official vote, nor has there even been a proposal or motion by a league school for such a vote, according to those involved in the discussions over the years. – Ross Dellenger, si. Read More.

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