October 9th, 2019 | by CollegeAD

USA TODAY Sports has talked with numerous top football and basketball recruits, junior college coaches and recruiting influencers since Gov. Gavin Newsom signed California’s bill into law in late September to weigh the potential effect of endorsements in recruiting. One consensus was clear: Prepare for massive change in how recruiting is done. Experts said boosters’ recruiting presence would increase — and come out from under the rug — if name, image and likeness compensation is allowed. Sonny Vaccaro, a former Nike, adidas and Reebok marketing executive doesn’t see that as a bad thing. In a free market-driven system like this, he said, prospects would get the money they deserve, and schools with passionate boosters willing to shell out funds could become larger players in recruiting. “In basketball, you only need one or two of those son of a guns,” Vaccaro said. “That would allow basketball to tighten up. The little school could beat the big school.” Hank Plona, the head basketball coach at Indian Hills, a junior college powerhouse in rural Iowa, could see name, image and likeness compensation helping schools without football, such as Marquette and Xavier. That allows boosters and local companies to focus their contributions on basketball. – Matthew Bain, USA TODAY, Read More

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