August 14th, 2019 | by CollegeAD

Last year, Elk Grove Village, Illinois, home to the largest contiguous industrial park in the United States, decided to place its slogan “Makers Wanted” on the Bahamas Bowl in an effort to attract businesses to the Village. In doing so, the Village became the first non-tourist municipality to sponsor a bowl game. It was a gamble to think that buying naming rights to a bowl game would attract new business to the town, but it’s paying off. Tonight, Elk Grove Village officials announced its sponsorship helped attract Love’s Travel Stops & Country Stores, an industry-leading travel stop network, to the Village. Elk Grove Village Mayor Craig Johnson called the move a major win for the Village. -Kristi Dosh, forbes. Read More.

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