MISSISSIPPI STATE UNIVERSITY

June 11th, 2019 | by CollegeAD
MISSISSIPPI STATE UNIVERSITY
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For Ann Brett Strickland, seeing the Mississippi State Bulldogs succeed is as much a business matter as it is one for cheering for the home team. Strickland is the general manager of Bulldog Sports Properties of Learfield Communications and spoke to the Starkville Rotary Club on Monday about the work the organization does to promote Bulldog athletics. Bulldog Sports Properties works with MSU’s Athletic Department on marketing and broadcasts. While the two are closely intertwined, Strickland said, Bulldog Sports Properties is an independent, for-profit organization.  “We are an external group that markets other companies through Mississippi State athletics and markets Mississippi State into that business community,” Strickland said. Strickland said Mississippi State has a strong brand, which, in a way, makes it easy to market. She said that’s bolstered by the fact that college sports, with nearly 190 million fans nationwide, are the most popular type of sports in the United States. College football, individually, with its 162 million fans, is second only to the NFL and its 185 million fans.  – Alex Holloway, cdispatch – Read More

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