May 6th, 2015 | by CollegeAD

Collegiate rights holder Learfield Sports announced today an innovative partnership with Snapchat, bringing sports fans closer to the college teams and events they love. This partnership between Learfield Sports and the visual storytelling app will leverage Snapchat Live Stories, which allow Snapchatters at the same event to contribute their personal perspectives through video and photo Snaps to one collective story.“This is a unique opportunity to help our school partners bring the incredible college sports experience to millions of hard-to-reach millennials on one of the most popular and fastest growing mobile platforms,” said Learfield Senior Vice President/Chief Content Officer Joe Ferreira.

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