July 18th, 2019 | by CollegeAD

James Madison Athletics today announced that it has entered into a partnership with Nike through BSN SPORTS. The five-year agreement, which commenced on June 1, 2019, is part of the BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all NCAA Division I, II, and III institutions as well as the NJCAA and NAIA. As part of the agreement, all JMU sport programs will now be unified competing in Nike apparel. “James Madison has enjoyed a previous partnership with Nike, but we are excited to expand our Nike relationship further to encompass all of our sports thanks to a partnership with BSN Sports,” Bourne said. Read More.

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