May 24th, 2019 | by CollegeAD

The idea began brewing in places where fond memories were created. In the past five years, James Madison football captured unforgettable victories at Gerald J. Ford Stadium on the campus of FBS Southern Methodist, Delaware Stadium in Newark, Del., and Toyota Stadium in Frisco, Texas, the site of the FCS national championship game. Now, Bridgeforth Stadium, the home of the Dukes, will offer beer for the first time beginning this season as announced by Madison on Thursday — just like those mentioned venues already do. “When we were at SMU and played there, they had beer sales throughout their stadium,” Dukes athletic director Jeff Bourne said. “So we talked to their staff about their experience and looked at other institutions in our league that offered alcohol sales.” Bourne said his staff started conversations and research internally about whether or not to sell beer throughout the stadium between 12 and 18 months ago. Beer will be sold on the home side’s upper and lower concourses and on the ground level of the north end zone.  – GREG MADIA, dnronline – Read More

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