Focus on the Whole Team: Assert Your Dominance

February 6th, 2018 | by Walt Whitfield
Focus on the Whole Team: Assert Your Dominance


College athletics, in sport and business, is one of the most competitive industries. But even then, the same schools seem to be in the running for respective championships and top revenue lists yearly. These programs assert their dominance. Assertiveness is a positive trait of successful people. Here are a few tips to asserting your dominance.

State Your Intentions

Athletic teams always state their goals before a season. Then outline the process to achieve that goal. Contrary to belief, the latter sentence is of greater importance. But even then, it is vital that you are specific about your intentions. Be open about your expectations. When you vocally state your intentions, others must respect them. Or not. Either way, they know where you stand.  Openness is the prequel to understanding. Be specific and upfront in all situations.

Thanks, but…

College athletics has really taken a hard turn in catering to the fans. Constantly upgrading facilities. Better concessions. More access to the program. 24/7 media promotion. This has pushed college athletics. But there are limits like locker room access. In your personal life, there are as well. Often being unassertive on personal issues causes problems. When someone asks you to help them on a project and you can’t, start your answer with “thanks, but.” A sincere gesture and a true reason go a long way. Thanks, but I’m too busy. I appreciate you thinking of me.” Be simple and if truthful helps you move pass any guilt you may have in not helping. 

Live Guiltless

Athletics is a platform judged primarily on winners and losers. The same goes for athletics as a business. Its unfortunate but someone must come out second. For the winners, it doesn’t mean that you should feel guilty. If you upgrade your stadium, should you feel guilty that your rival can’t? Of course not. The same goes for any changing your health outcomes. Take pride in your evolution. Don’t gloat. Use it to empower those around you.

Assertiveness is a skill that needs practice. Furthermore, assertiveness doesn’t mean you are aggressive. By being assertive, you show respect. You can do that by stating your intentions, standing your ground, and living guiltless. Working fairly for a wanted outcome should be celebrated, not looked down upon. 

Walt Whitfield About Walt Whitfield
Walter Whitfield is an employee wellness consultant and founder of Lavoro Workplace Wellness where he helps businesses improve their workplace through employee wellness strategies. He has worked with corporations like Chevron, BP, and Seadrill. Walter is a former college athlete for Louisiana’s Ragin Cajuns where he competed in cross country and track, winning Sunbelt conference titles in the 3k Steeplechase and 5k. He is married, has 3 kids, and loves all things New Orleans Saints and Louisiana’s Ragin Cajuns.

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