April 21st, 2019 | by CollegeAD

Earlier this month, FSU Interim Athletics Director David Coburn sent a letter to 2,500 former boosters asking them to renew their commitment to the athletics program as a football season-ticket holder and donor. The request is looking to build on the momentum generated from the booster organization’s “grassroots” campaign that ended with the Seminoles’ spring football game April 6. The month-long effort netted 500 new boosters locally and $100,000 in revenue, according to Seminole Boosters, Inc. A separate campaign under the boosters’ board of directors also has generated $100,000 in new revenue, the organization said. Additionally, veteran sports event marketer Paul Phipps is helping guide the organization’s sales efforts to mobilize FSU alumni to actively support athletics. Phipps brings expertise and creativity from positions in NASCAR, the NBA and other professional sports leagues. Phipps’ goal is to further strengthen the engagement and connection between FSU fans and Seminole athletics. He said that can be accomplished through brand awareness and relevance. Seminole Boosters, Inc.’s membership was over 18,000 following the Seminoles’ 2013 national championship season. The organization now sits at just over 13,000 members. Coburn said in his April 8th letter that Seminole Boosters, Inc., provides over 40 percent of the total funding for the athletics department. He also implored fans to again support the program, explaining that FSU is trending behind in the department’s budgeted goals in both areas of football season tickets and annual booster members. If the trend continues, FSU expects to sell less season tickets than last season in the Doak Campbell Stadium bowl for six home games. In an interview with the Democrat and Warchant.com last February, Coburn said that FSU operated at a deficit of $3.6 million during the 2017-18 fiscal year, and a similar shortfall is expected in 2018-19. -Jim Henry, Tallahassee Democrat, Read More

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