July 12th, 2019 | by CollegeAD

To those of us in the more advanced generations who are slow to grasp the footprint of social media, it might seem like posting on the various platforms is somewhat scattershot and impulsive. But Houston McCullough, from her post in the East Carolina athletics department on her third day as the Pirates’ first-ever content manager, wants us to know that nothing could be further from the truth. McCullough, who will coordinate everything that goes out from ECU athletics to the world through Facebook, Twitter, Instagram and other sites, believes that social media communication is absolutely crucial to building strong connections with people in the Pirate fan base and beyond. -Bethany Bradsher, bonesville. Read More.

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