COLLEGE FOOTBALL PLAYOFF

It’s the 24-7 digital conversation that never sleeps and the dialogue, which has no ‘mute’ button. The second-screen, whether it’s a laptop, tablet or smartphone, has become a key factor in shaping sports fans’ social media experience and how they consume live content altogether. Nowhere is that more apparent than around large-scale sporting events, such as the annual College Football Playoff. Last season, over 4.5 million combined Tweets were sent during the live broadcasts of the Sugar Bowl and Rose Bowl. The way each athletic program — Alabama, Michigan State, Clemson and Oklahoma — integrates Twitter’s suite of offerings into its social strategy is a constant balancing act; the only wrinkle now is the amplified stage and brighter spotlight. -Mark Burns,  Forbes, Read More