COLLEGE ATHLETICS

August 13th, 2019 | by CollegeAD
COLLEGE ATHLETICS
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Learfield IMG College, a multimedia rightsholder for some of the most iconic brands in college sports, recently named industry veterans Mitch Poll and Lainie Gentile to its national sales and marketing team in its New York City and Chicago offices respectively. Together they boast more than five decades of sales, marketing and brand partnership expertise in the sports and entertainment sector. Poll, joining Learfield IMG College as vice president, national marketing solutions, is a former United States Olympic Committee (USOC) and National Football League (NFL) executive. Gentile, vice president, sales for Learfield IMG College’s Midwest Region, most recently served in key roles with 4Front, Minnesota Timberwolves, Lynx and Target Center and Starwood Hotels & Resorts Worldwide. During his 10-year stint with the USOC as senior vice president and managing director, partnership marketing, Poll oversaw management of 35 global and domestic Olympic partnerships. – Read More

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