COLLEGE ATHLETICS

November 16th, 2018 | by CollegeAD
COLLEGE ATHLETICS
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Colleges often justify the hefty costs and baggage of a big-time football program by highlighting the branding boost that comes with a competitive team. What most of these nonprofit institutions fail to mention is just how profitable the pigskin can be. Football generated roughly $4.64 billion in operating profits for U.S. colleges last year, according to a Business Journals analysis of financial data submitted by some 885 institutions with school-sponsored teams. Those numbers equate to an average operating profit of $5.24 million per school, although the variance among bottom lines was broad. Powerhouse schools such as the University of Texas, the University of Tennessee and the University of Alabama each topped the $100 million profitability threshold, while 52 schools failed to crack $100,000. – Bizjournals. Read More.

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