Title Winning Coach Turned AD? There’s Precedent For Fulmer’s Rumored Hire At Tennessee

As the University of Tennessee looks to find a replacement for retiring athletic director Dave Hart, much of the news coming out of Knoxville recently has focused on former Volunteer head football coach Phillip Fulmer. Some reports have even suggested that Fulmer becoming the next Tennessee AD was “all but done”. The university itself has […]

Houston AD Yurachek Plays To Our Desires With Home-And-Home Offer To Texas

With Texas and Houston locking down their new head coaches, all seemed relatively quite on the Lone Star front. Outside of a few staff moves, the drama that was the Tom Herman courtship seemed to have settled. Houston had lost a coach who elevated their program to new heights and replaced him with a young […]

New AD Hires Show There Is No Single Path to the Job

I was thinking the other day about the disparate ways athletic directors take to get to their eventual positions as leaders in higher education and thought it would be a fruitful enterprise to look at the backgrounds of a few new hires to see if any commonalities exist. This could help inform lower-level staff members […]

I Have An Idea… Show Them The Money

[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.]   “Show me the money!” – Rod Tidwell You’re not paying your marketing talent enough. You might think you are, but you’re not. Don’t feel bad. You’re not alone. No one is paying enough. Athletic departments and universities […]

Perrin’s Agreement With Texas Is Unique, But Won’t Be Setting Any Trends

When the University of Texas at Austin made the formal decision to end the employment of former athletic director Steve Patterson in September of 2015, the institution found itself at an interesting crossroad – one that would bring about a phenomenon in the business of college athletics that is rarely seen at the highest level, […]

How Can I Improve My “Stature” This Summer?

Summer is never actually as long as it appears to be to non-academic folks who believe “college folks” have summers off.  Nothing could be farther from the truth. ADs and coaches use the 8 –10 weeks of summer to catch up on NCAA documentation, recruiting (if still needed for the 2016 year and most assuredly […]