Does Increased Scoring In Men’s Basketball Bode Well For Future Tournament Ratings?

The NCAA Division I men’s basketball committee recently addressed concerns on two fronts in Phoenix, site of this season’s Final Four: The 68-team tournament format and last year’s record-low TV ratings during the Final Four. Mark Hollis, the chair of the committee, said he does not anticipate changes to the tournament format anytime soon. On […]

I Have An Idea… Let Your Hair Down

[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.]   “Just Keep Taking Chances and Having Fun.” – Garth Brooks The players aren’t having fun. The fans aren’t having fun. The media aren’t having fun. How’d we get here? How’d we get to a place where two […]

With Salaries Rising, Are There Better Ways To Construct Coach’s Contracts?

Another year has gone by and once again football coach’s salaries have increased. With lucrative TV deals, the facilities arms race, shoe contracts, and conference realignment we are seeing a wave of money flowing down to coaches. According to publicly available data, the SEC had the highest median coaching salary at $4,172,500, followed by the […]

Package Deal? The Sometimes Sordid Practice Of Hiring Recruits’ Friends And Family

The NCAA regulates text messages, emails, phone calls, donor contributions, and a myriad of other ways for coaches to entice a recruit. Athletic departments host massive recruit-centered weekends, and sometimes the events can slip into the sordid. For all the effort the NCAA expends to monitor recruiting practices, I find it interesting how often a […]

It’s Time For A Sustainable Model For Non-Power 5 Conferences

In conversations with my associates from around the country, it becomes clearer every day that the current financial model and governance structure in Division 1 has created a de facto bifurcated system that provides an environment that is great for the Power 5 conference members but very challenging for everyone else. The tremendous revenues that […]

I Have An Idea… Hang Some Pictures

[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.]   “To create a memorable design you need to start with a thought that’s worth remembering.” Thomas Manss Why are your stadium and arena walls still bare? You’re missing out on an incredible storytelling opportunity. Every empty wall is […]