A Wish For 2017: College RedZone
This is the season for holiday miracles and resolutions for the coming year, and I think I’ve determined what is at the top of my list for 2017. As college fantasy sports become more commonplace and I grow preferential to NFL RedZone, what I’m longing for more and more is a true NCAA version of […]
Diversity And Inclusion Must Start In Academia First
Back in September, the NCAA produced a diversity pledge urging university presidents, chancellors, and conference commissioners to “specifically commit to establishing initiatives for achieving ethnic and racial diversity, gender equity and inclusion with a focus on hiring practices in intercollegiate athletics.” That’s all well and good but one area that affects athletics from a hiring […]
Focus On The Whole Team: An Introduction To Workplace Wellness
By Walter Whitfield College athletics is in the midst of the biggest arms race in its history. Stadiums upgrades worth hundreds of millions. Athletic centers housing 100 plus seat theaters, games rooms, on-site barbers, and state of the art weight rooms. Clemson University built a kiddy slide to give athletes an alternative to the stairs. […]
I Have An Idea… Open Your Eyes
[Ed.: “I Have An Idea…” is a series written for College AD by the author of Brands Win Championships, Jeremy Darlow.] We often fail to pick up on the non-prototypical marketing lessons that surround us everyday. Open up your eyes and your mind. There are few elements in life that are void of marketing. Everyone is in the […]
During my time in Arizona State’s Sports Law and Business program, I learned how to critically solve problems with an emphasis on revenue generation and regulation. Yet, within our curriculum, we also learn about a third “R” word; one that can have a profound effect on any sports entity. Reputation. Thus far in December, […]
Washington’s Chip Lydum Shares Advice On Managing Capital Projects
By Ken Winstead As capital improvements are a constant in remaining attractive to elite student athletes, I thought it a good idea to spend some time recently with someone who oversees this area at a power five institution. Chip Lydum, the Associate Athletic Director for Operations & Capital Projects at the University of Washington (shown […]