January 8th Shows Violence Has Become Acceptable In College Basketball

In a span of a few hours on Jan. 8 some college basketball players and coaches literally put up a fight. The violence all in one day: – Duke’s Grayson Allen, known for his propensity to trip opponents by kicking out his foot, appeared to stick out his foot again when the Blue Devils played Boston […]

Focus on the Whole Team: Use Your Resources To Improve Workplace Wellness

By Walter Whitfield A business’ success weighs heavily on its ability to utilize key resources. When looking at an athletic department and the typical assets a university has on hand, workplace wellness seems like a benefit meant for university employees. Physical, intellectual, human, and financial resources are readily available on many campuses. The question is if the […]

Listen to the Players when Considering FBS Playoff Expansion

This past week, a great deal of media attention was directed towards the national championship game for the FBS division of college football. During player interviews, Clemson linebacker Ben Boulware made headlines with his defense of teammate Christian Wilkins’ groping of Ohio State’s Curtis Samuel during the Tigers’ Fiesta Bowl win. Amidst the juicy soundbites […]

Clear Vision A Must In Attracting Successful Business Leaders

As many know from a previous article, I am big believer that athletic directors must be inclusive with successful and respected business leaders in keeping their programs competitive on a national scale. The reason is simple: every athletic program must be attractive to elite athletes, and athletic directors work with coaches constantly on ways to enhance the […]

Attendance Issues Continue To Mire Even The Bluebloods Of College Basketball

Two of college basketball’s most storied programs are helpless with fan bases that are not up to par with their blueblood status. This assertion is coming not from an outsider’s point of view. Those who are part of the programs at UCLA and North Carolina acknowledge the shortcomings of playing in front of many empty […]

Looking Back: The Best Of College AD In 2016

To say 2016 was a big year for us at College AD would be an understatement. We made new friends, learned some new tricks, and most importantly, we tried to listen to what our readers wanted. Because of that, we have some big plans for 2017, but it just wouldn’t be right if we didn’t […]