As Viewership Falls, Will Other Sponsors Reconsider Bowl Sponsorships?

The 11th-oldest college postseason bowl game, the Independence Bowl in Shreveport, Louisiana, recently lost its primary sponsor, Camping World, for the 2017 season. Citing a downturn in television ratings the past two years in conjunction with poor value for money, Camping World CEO Marcus Lemonis stated, “When we looked at the economics and the return […]

Defined Core Ideologies Will Attract Successful Business Leaders

My career in college athletics has focused on fundraising and being inclusive with highly respected business leaders. Today’s message will touch on what I have found helpful in attracting such individuals to a college athletic program In addition to enjoying great fundraising results because of their involvement, my athletic colleagues and I always learn invaluable […]

The Conundrum Of Basketball’s Guarantee Games

At the initial blush, the idea of playing a large number of guarantee games in the range of $75,000 to $100,000, seems like a good idea. You generate significant short-term revenue which helps support the entire athletic department. If a program plays four guarantee games they would on the average (after expenses) generate somewhere in […]

Martin’s Math Club: A Blueprint For Backing Education And Creating Future Fans

How can an athletic department get the community involved not only sparking interest in a program but coming out on top, win or lose in the game? South Carolina and men’s basketball coach Frank Martin have come up with a creative way for that to happen. The Gamecocks have launched the “Martin’s Math Club,” a […]

Would Mandating Recruiting Dead Periods Affect Coaches’ Work-Life Balance?

Jeremy Crabtree of ESPN posted an interesting article this past week about a little-discussed and probably-overlooked amendment to a college football recruiting overhaul being proposed and voted-on in April. In the piece, Crabtree extrapolates that this amendment, which would create dead periods in face-to-face contact with recruits during the summer, would allow for better work-life […]

Non-compete Clauses Becoming A Bigger Trend In Preventing Lateral Coaching Staff Moves

Now that bowl season has ended many assistant coaches are receiving new deals. In the last couple of weeks Jim Leavitt, Oregon’s new defensive coordinator, signed a 4-year deal worth $1.15 million annually. In addition Michigan defensive coordinator Don Brown agreed to a 5-year deal worth $1.4 million annually. Later on another member of Jim […]