Is Crowdfunding A Viable Option For Your Athletic Department?

The NCAA allowed institutions in 2015 the ability to use crowdfunding to assist their fundraising efforts, and it’s a concept that should be implemented by everybody. Any legal financial support is logical. Oregon State, for example, is one institution doing that to fund a room that will feature its baseball hall of fame at Goss Stadium. […]

How to Name Your Price with Value

In a previous article, we explored the contrast between excellence as it compares to experience alone. One of the key takeaways centered on the importance of not allowing your compensation level to determine the amount of value you supply or lack thereof. In this follow-up piece, we continue that narrative by exploring a core marketing concept […]

Focus on the Whole Team: Wellbeing is Built on Small Changes

A phrase used in the wellness industry is “small changes, big results.” It’s simple but true. Typically, these changes are to physical activity or diet. These minor lifestyle tweaks can have major effects on your overall well-being. What’s great is these tweaks are not limited to physical activity and diet, and cost little to add […]

The Financial Windfall of Making the MBB NCAA Tournament

At this point in the NCAA men’s basketball season, the field for the end-of-season NCAA tournament is becoming clearer with each passing day. One major surprise this year is the probable inclusion of Northwestern, which has never been selected before. For the members of the Northwestern community, making the MBB NCAA tournament will be a […]

Don’t Underestimate the Value of Good Interview Skills

It seems ridiculous. You’ve been working in college athletics for years. You’ve helped raise tens of millions of dollars. The people you led were successful, and you rarely if ever missed a goal. Your references are excellent, including your former athletic director and even a few major donors who want to see you succeed. In […]

Mulkey’s Comments Prove Blind Loyalty Is Still Pervasive At Baylor

Kim Mulkey won her 500th career basketball game Saturday afternoon and the Big 12 regular season title when Baylor defeated Texas Tech. Mulkey has spent the last 17 seasons as the head coach of the Baylor program and in that time she’s guided the Bears to two National Championships and 15 NCAA appearances. Accomplishments worth […]