Focus on the Whole Team: How to Choose Your Workout Partner?

College athletic departments are always looking for ways to strengthen their brand. Universities find partners such as sales providers, broadcast networks, and apparel companies in their efforts to service their fans and reach new ones. Picking the right partner is important. Same goes when picking a workout partner. Here are a few questions one should […]

Capitalize on All Successes, Not Just Those in the Most Prominent Sports

It is news to no one that schools gain great national interest through success in men’s basketball and football. The profile of an institution can be raised significantly by achieving in these two sports. Case in point: check the admission statistics at universities that play in the men’s Final Four and major football bowl games. […]

What Are My Multimedia Rights Worth?

This is a common question I hear from many athletic directors and senior administrators who we consult with that are looking to renegotiate with a multimedia rights holder, partner with an external unit for the first time, or debating to handle their rights in house. Many leaders are stuck in the mold of a pure […]

Summer Is For Finding Ways To Enjoy Work More

They call them the Summer Doldrums for a reason. It’s hot, much of the sports calendar has wound down, and you have more time to reflect on your life and career. Sadly, we often tend to focus on the negative; where we think we should be or what we should be doing. It’s easy to […]

How The CAP Agreement Could Change College Athletics

The College Athletic Protection or CAP Agreement is the first of its kind, as it is a legally binding document between college athletic recruits and universities regarding compensation beyond scholarships and financial aid. The intention of this contract is to allow student-athletes to negotiate terms of their college career with schools. The agreement, created by […]

Regardless of Outcome, Athletic Departments Cannot Ignore Spielman v. Ohio State

When Chris Spielman, NFL All-Pro and All-American linebacker at Ohio State, filed a federal lawsuit on Friday against his alma mater and sports marketing firm IMG College, he certainly understood the possibility of a ripple effect that might occur on other campuses. To this end, his groundbreaking case, in which he argues both Ohio State […]