The Sponsorship and Multimedia Rights Dilemma: What is the Best Structure for Your Organization?
Every top administrator in the collegiate marketplace is tasked with the same burden… MAXIMIZING EXTERNAL REVENUE STREAMS. Regardless if you are at a major Division I 60,000-student campus, a rural Division II college or a small NAIA institution in the middle of the country, if you are leading an athletics unit, you are being pressured to […]
Q&A With NEXT UP 2017 Honoree Kenny Mossman
Editor’s Note: Oklahoma Senior Associate AD / External Operations and 2017 NEXT UP presented by adidas honoree Kenny Mossman took a few minutes late last week to talk with CollegeAD on a wide array of topics. The Q&A below has been edited for clarity and length. CollegeAD: Without a league network, Oklahoma has partnered with Fox Sports, how […]
Build A Better Content Management Team For Maximum Impact On Social Media
Stop me if you’ve heard this before, “Social media and college sports is the perfect pairing to offer a true inside look to millions of ravenous fans around the globe.” We have the access, the tools and the means to tell the full story of our university, the athletic department and all of our sports […]
The Broad Lanes of Student-Athlete Development
As of this summer, I can say that I have worked in all three types of NCAA Division I institutions, and I would like to dive a little deeper into the world of student-athlete development. The term student-athlete development may seem like a generous euphemism for academic support, but I can assure that after a […]
South Florida Showdown: How Lynn University Is Innovating In College Sports
Lynn University, a Division II institution located in Boca Raton, Florida, is hosting a nine-game series between six Division I schools throughout the 2017-2018 season, calling it the South Florida Showdown. It is a first-of-its-kind event, architected by Director of Athletics Devin Crosby and University President Kevin Ross, that has been created in the innovational […]
Spielman Lawsuit Could Open Door to Multimedia Rights Profit Sharing for Athletic Departments
With the recent class action lawsuit filed by Chris Spielman against The Ohio State University and IMG College I have received a lot of questions from administrators and leaders as to how I think it will ultimately play out. Long ago I have learned that I am not a lawyer, so I will stay away […]