Q&A With NEXT UP 2017 Honoree Tony Hernandez

Editor’s Note: Texas Tech Deputy Director of Athletics and 2017 NEXT UP presented by adidas honoree Tony Hernandez took a few minutes late last week to talk with CollegeAD on a wide array of topics. The Q&A below has been edited for clarity and length. CollegeAD: What are biggest challenges facing fundraisers today? Tony Hernandez: I’ve spent time in […]

As Alcohol Service Increases, What Are Participating Schools Doing to Accommodate and Control?

Last week, the Air Force Academy became the most recent college to commit to offering alcohol during its upcoming football season. This decision is becoming more and more common on college campuses nationwide as schools seek to bring fans to the stadiums rather than lose them to local bars. In fact, there are so many […]

The REAL Business of Naming Rights Deals on Campus

Last week Dr. Terry Eddy wrote an interesting article Why Naming Rights Deals in College Athletics are Complicated Business. In this article, Dr. Eddy examined the perception of Naming Rights Deals by reviewing past studies and fan behavior. The article was informative on fan insights and highlights the academic research regarding comparisons between professional sports […]

New Technology Could Help Reduce The Risk Of Infection In Athletic Facilities

A new, emerging technology has Duke University partnered with Vital Vio, Inc., a healthcare technology company located in Troy, NY. Vital Vio specializes in lighting for disinfection and infection control. Duke is the first college athletic program to incorporate this lighting technology in their indoor athletic facilities (weight rooms, locker rooms, gymnasiums, etc.) to constantly […]

Focus on the Whole Team: Improving Work-Life Balance

The “Dog Days of Summer” are in full swing. And many within college athletics, this means a few things. 1. It is hot. 2. The fall semester is fast approaching. With the summer vacation almost over, the understanding that busy times are ahead can hit like a brick. Days tend to blend together as busy […]

As More Schools Limit Media Access, Should Your Department Be Considering Doing So?

At the end of July, Notre Dame became the latest to restrict media access to its athletics. Exact rules can be found here, but the basic gist is that the Irish would like to have greater control of what is disseminated in terms of schemes, formations, and personnel from football practices. Furthermore, by limiting live […]