What is Your Athletic Department’s Guarantee?
What can you guarantee your student-athletes? A free education? A family atmosphere? A chance to be a legend? What is so special about your athletic department that you would bank your reputation on it? It may sound trivial, but “What is your guarantee?” is a question every business coach and consultant will ask you sooner […]
Your Next Media Rights Deal Should Be With A Digital Provider
Last week I wrote a couple of articles that could probably benefit from a bit of a broader perspective as it pertains to real-life application of the conceptual information within. First came an article on my own website about the changing landscape of cable versus digital streaming for media rights, and the need for Group […]
An Interview With UAB AD Marc Ingram
Marc Ingram, Athletic Director for the University of Alabama- Birmingham CollegeAD’s own Jonathan Yates sits down with University of Alabama- Birmingham Director of Athletics Marc Ingram to talk about a wide range of topics, including how UAB managed to put a competitive football team on the field just a two years after shuttering their program. MORE INTERVIEWS:
Focus on the Whole Team: Align Your Health with Your Values
There comes that day when a program must move on from a coach. For those involved behind the scenes, it is never an easy process. During the coaching search, athletic directors commonly speak about finding a replacement that fits the culture, understands the school, and aligns with the values of the institution. Similarly, your health […]
UMBC Provides an Excellent Example for Adding Personality to Your Social Media Feed
The goal of marketing is always fairly straightforward. Find the methods of advertising your product that is most likely to get people to take notice of that product. While you’re at it, also be working on finding the methods of advertising your product that is most likely to get people to purchase your product. Obviously, […]
An Interview with George Mason University AD Brad Edwards
Brad Edwards, Director of Athletics, George Mason University CollegeAD’s own Jonathan Yates sits down with George Mason University Director of Athletics Brad Edwards about his own experience as a student-athlete, preparing to become an athletic director, rights deals and more. MORE INTERVIEWS: