BIG 12

May 17th, 2019 | by CollegeAD
BIG 12
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Twenty-five years ago this week, the school presidents from a dozen universities officially adopted a name for a kind-of new conference. The Big 12. The name played to history. Two thirds of the original Big 12 came from the Big Eight. The Big 12 was a nod that despite all the clamor that this was a new conference, separate and distinct from the old Big Eight, the historical ties remained strong. The Big 12 name was retained for the same reason it was adopted. No one could come up with a better alternative. Scrap the Big 12 name, and what happens if expansion looms? Scrap the Big 12 name, and rebranding starts all over. -Berry Tramel, newsok. Read More.

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