Focus On The Whole Team: Enjoy The Holiday Season
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Focus On The Whole Team: Enjoy The Holiday Season

December 7th, 2018 | by Walt Whitfield
You know that friend who always sees the worst in your teams? No matter if your program wins or loses, they complain. “We won, but our offense had a turnover!” “Man, those refs were horrible!” “We should have won by...
Focus On The Whole Team: Survive Black Friday
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Focus On The Whole Team: Survive Black Friday

November 23rd, 2018 | by Walt Whitfield
Winning a game doesn’t just happen. Instead, proper game planning, preparation, and strategizing are the true elements to victory. If you don’t take the opponent seriously, success is not attainable. College athletics is too...
Focus On The Whole Team: The Holidays Are Back, Be Prepared
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Focus On The Whole Team: The Holidays Are Back, Be Prepared

October 26th, 2018 | by Walt Whitfield
It doesn’t matter the sport. They all have rivalries. Football…Alabama vs Auburn. Basketball…Duke vs North Carolina. Softball…Arizona vs UCLA. We all have that foe that we love to beat and hate to lose to. Our health...
Focus On The Whole Team: Don’t Let Complacency Set You Behind
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Focus On The Whole Team: Don’t Let Complacency Set You Behind

October 4th, 2018 | by Walt Whitfield
College athletics in the 21st century is a never-ending foot race. Facility wars, big-name sponsorships, clever in-game experiences, and technology upgrades are allowing programs to handle the future. And these changes are...
Focus On the Whole Team: Surviving Times of Distress
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Focus On the Whole Team: Surviving Times of Distress

September 18th, 2018 | by Walt Whitfield
Texas was hit by Hurricane Harvey last year. During that time, I wrote an article “Staying Fit and Healthy During Times of Distress.” While Hurricane Florence continues to batter the east coast, I thought it was a good time...
Focus On The Whole Team: Be A Better Teammate
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Focus On The Whole Team: Be A Better Teammate

September 5th, 2018 | by Walt Whitfield
College athletics is about performing as a team. That can be seen on and off the field. Just as the quarterback and center must work together so does the athletic director and head coach. The better relationship between the...
Focus On The Whole Team: Cure The End Of Summer Blues
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Focus On The Whole Team: Cure The End Of Summer Blues

August 21st, 2018 | by Walt Whitfield
The semester is here. The summer vacation is an afterthought. We are full steam into books, football games, and on-campus parking tickets. With any change like the summer ending, there is some stress and anxiety. Here are a few...
Focus On The Whole Team: Build a Great Support Staff
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Focus On The Whole Team: Build a Great Support Staff

August 7th, 2018 | by Walt Whitfield
In college athletics, a great program is always backed by an even greater support staff. The administration staff. The academic center staff. The athletics communications staff. The equipment management staff. All play a crucial...
Focus On The Whole Team: It’s A Laughing Matter
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Focus On The Whole Team: It’s A Laughing Matter

July 17th, 2018 | by Walt Whitfield
For an athletic department, fan experience is an important element to every game. So much so that departments are spending millions on video boards, audio systems, enhanced Wi-Fi capabilities, and much more. A fan experience...
Focus On The Whole Team: Reassess Your Health Goals
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Focus On The Whole Team: Reassess Your Health Goals

July 3rd, 2018 | by Walt Whitfield
With competition in the college athletic industry at a feverish pitch, setting and resetting goals and strategic decisions are becoming more than annual items. A programs ability to work tirelessly in the present but envision the...
Focus On The Whole Team: This 4th of July…Be A Firework
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Focus On The Whole Team: This 4th of July…Be A Firework

June 18th, 2018 | by Walt Whitfield
Although the 4th of July is of no significance to the college athletics calendar, it is the biggest summer holiday. I find it gives me a similar feeling to the college football kickoff weekend. You have a team to cheer for. The...
Focus On The Whole Team: Why The Hot Weather Isn’t All Bad
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Focus On The Whole Team: Why The Hot Weather Isn’t All Bad

June 5th, 2018 | by Walt Whitfield
With the summer in full swing, campus life has slowed. Fewer events, fewer students, but not necessarily less work for the athletic department. Great news though. The hot weather is not as bad for your health as you may assume....
Focus On The Whole Team: Beat The Heat Again
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Focus On The Whole Team: Beat The Heat Again

May 15th, 2018 | by Walt Whitfield
In an earlier article titled “Beat the Heat for the Summer,” I wrote about the significance that weather plays on college sporting events. As the summer approaches, it is important that you heed all warnings when it comes...

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